estudo de caso na empresa markimóveis

Propaganda

ENDOMARKETING COMO
FERRAMENTA PARA ALAVANCAR
VENDAS NO MERCADO IMOBILIÁRIO:
ESTUDO DE CASO NA EMPRESA
MARKIMÓVEIS
Ediselma Francisca de Souza
[email protected]
UCB
Jairo Alano de Bittencourt
[email protected]
UCB
Fernando Antônio Vieira Chaves
fchaves
UCB
José Maria de Oliveira
[email protected]
UCB
Alberto Shigueru Matsumoto
[email protected]
UCB
Resumo:O presente artigo tem como objetivo analisar a eficácia das ferramentas de endomarketing
como um fator diferencial no setor de vendas. O instrumento de pesquisa baseou-se em estudo de caso
em uma empresa do setor imobiliário de Brasília, a imobiliária Markimóveis. A metodologia
caracteriza-se como uma pesquisa exploratória, foi utilizada a técnica de estudo de caso e o instrumento
da pesquisa foi baseado em questionário estruturado aplicado aos colaboradores da empresa, entrevista
com os gestores e análise documental. O levantamento e a análise dos dados evidenciaram que o
endomarketing pode ser um importante diferencial nas vendas, tendo em vista que quando o profissional
está bem informado, conhece a filosofia empresarial, bem como os valores e os produtos comercializados
pela empresa, transmitem maior confiabilidade e credibilidade aos clientes externos, o que tende a ser um
grande diferencial e facilitador na negociação, tendo também grandes chances de fidelizar estes clientes.
Palavras Chave: Endomarketing - Markimoveis - Diferecial de vendas - Fidelizacao - vendas


            


              



           
           
   
     
            
            
         


           


        
              
            

        
             
            



             


            
            
          
            

         
           
       
            

             

           

            



           


            

           





            






             
               
              






           


           
             
          


             
              

             
              
            
 






            
           
         


             

            


    



           
         


            


            


           
            

           

         


           



        

           
           
             

           
            





            

          






             
             





           




             

          




          
           

          
             



           




           



         
               
   
               

           

               





             
          


            
            



          


           
         
          


             




          

           
             
          
            


            



          

            
        


           
            

            
              
           
              








       

               



         
           

            
          



            

           
            
           
           



          

           




          

           




             


            

           

             
           


            
             
           

             
             
     





          
        
           
             
           
           



          
            
 



         
              
          



    

              
            


           


            

          


        


          










           
              
             
       
                   




         










            







     
           
       










          
          
      
             

            











          
           







         
            
            
         

        







            




          
            


         




           
         

            
           


          
          
            












         

         



        
         
           
            
           



           
         




















        

           
           
          

           

  



          
















           


     

          

                 
          


             
           
                

              
            
            
           



          


           

            
             
           


          
              


              

             
        
           




            

              

          
           
             










                 



















         




            
              
         
         






              


            
              


          
            




       


           
          

           

           




          


        
        



         

         




           





           


   




          

            

 

          




            
  






        

           

          



          

         
  

          
             


   

          
 

        
        


         
         



        

        

           
           


           
           
 



Powered by TCPDF (www.tcpdf.org)